Computer Telephony Integration (CTI)

Effective CTI can dramatically improve the cost-effectiveness and quality of your data handling and phone system. Finding and implementing the right solution could reduce operating costs and improve the quality of customer service you provide.

CTI links up your computers and telephones to handle all your voice, fax, and data traffic. Deciding whether to investigate and possibly implement CTI depends chiefly on whether your business is telephone intensive or not. If you and your staff spend a lot of time on the phone, dealing with incoming calls or outbound telemarketing, CTI will definitely be useful.

Even at its most basic level, the ability to automatically dial a contact from your database without having to touch the telephone can significantly improve efficiency and hence productivity. Having inbound calls automatically display the relevant contact information before the phone has even been answered saves valuable time and can dramatically enhance the client contact experience.

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